What is Digital Marketing?
Why is it a Growing Industry?
In uncertain times, stability is key. For your career, being in a growing industry means more opportunities and security. Digital marketing offers that growth and stability. What is Digital Marketing? Digital marketing encompasses strategies & tools that are used to help businesses grow. Owning a digital marketing franchise business allows you to tap into this thriving industry with the support of an established brand and proven systems. It’s a chance to help businesses while building a secure future for yourself. A franchise offers both flexibility and the tools to succeed in a dynamic market.
A Billion-Dollar Industry
What is digital marketing? Digital marketing is already a $155 billion industry in the U.S. alone. By 2026, it’s forecasted to reach nearly $786 billion. Impressive, right? If you enjoy helping businesses grow and thrive, a digital marketing agency franchise can be a fulfilling career path.
The New Traditional
Digital marketing has overtaken traditional marketing methods. It helps businesses reach customers in cost-effective, scalable, and measurable ways. You can target the right audiences at the right times, making it an essential tool for modern business. In fact, interest in digital marketing has surged in recent years, as shown by Google Trends.
It's All About Connection
What is digital marketing? At its core, digital marketing is about promoting and selling products or services through digital channels. It’s about connecting your brand with your audience’s desires, needs, and wants. Effective marketing retains existing customers and attracts new ones, boosting sales and profitability.
Bridging the Gap
Every business has a current state—how many clients they have, how many products they sell, and their monthly sales. The desired future state involves goals for growth in clients, sales, and revenue. The gap between these states is where marketing comes in. It bridges the current and future states, transforming marketing from an expense to an investment in growth.
Marketing is an Investment
Some business owners see marketing as an expense rather than an investment. However, marketing—including digital marketing methods like SEO, Google Ads, and Social Media—is an investment in your business’s growth. Like any investment, it requires time and effort to yield significant returns. It’s not just a line item on your balance sheet but a strategy for future gains.
A Booming Industry
With the internet’s growth and technological advances, more people are online daily. Consumers increasingly consume digital content and spend more time on owned-media channels like websites and mobile apps. This trend drives higher customer conversion rates and significant ROIs, especially through social and digital video channels.
Digital marketing is now a growth engine for various sectors, such as financial institutions and telecoms. It can drive a 5 to 8 percent increase in revenues over 12 months by capturing more online traffic and engaging consumers more effectively.
Ready to Start a Digital Marketing Agency Franchise?
Have you considered owning a digital marketing agency but don’t know where to start? Now is the perfect time to join this growing field and chart your path to success.
If you’re interested in learning more about this unique opportunity to own a digital marketing agency, reach out today!
Next Steps
Ready to be part of the digital revolution? Contact us to learn how you can start your own digital marketing agency and tap into this dynamic and lucrative industry.